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The Process of Firm Establishment In International Markets: A European Telecommunications Operator in Latin America
University of Skövde, School of Business. University of Skövde, Enterprises for the Future. (Retailing and International Business (RIB))
Faculty of Economics and Business Administration, King AbdulAziz University, Jeddah, Saudi Arabia.
2016 (English)In: 17th International Academy of African Business and Development Conference Proceedings: Governance and business policies: Towards sustainable African business development / [ed] Anita Spring & Pantaleo Rwelamila, 2016, 376-390 p.Conference paper, Published paper (Refereed)
Abstract [en]

Our understanding of the process of firm establishment of foregin firms within the developing and emerging countries remains limited, while the market-specific context-driven nature of the firm establishment process has been largely overlooked in the literature. We aim to address these omissions and explore the establishment process of a Spanish multinational telecommunication firm, Telefónica, in Brazil and Chile applying the "Four Stages Firm Establishment Process Model" by Abraha (1994). We identify strategic responses crafted by Telefónica to overcome competitive challenges during its establishment process. We revise Abraha's model in view of the findings and conclude with implications for managerial practices and future research.

Place, publisher, year, edition, pages
2016. 376-390 p.
Keyword [en]
Internationalization, Firm Establishment, Telefonica, Brazil, Chile
National Category
Business Administration
Identifiers
URN: urn:nbn:se:his:diva-13191ISBN: 978-0-620-70935-4 (print)OAI: oai:DiVA.org:his-13191DiVA: diva2:1052257
Conference
17th International Academy of African Business and Development Conference (IAABD), "Governance and business policies: Towards sustainable African business development", Arusha, Tanzania, May 11-14, 2016
Projects
Establishment Processes in the International Market
Available from: 2016-12-06 Created: 2016-12-06 Last updated: 2017-11-27Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf