The stress-deformation relation i.e. cohesive law representing the fracture process in an almost incompressible adhesive tape is measured using the double cantilever beam specimen. As in many ductile materials, the fracture process of the tape involves nucleation, growth and coalesce of cavities. This process is studied carefully by exploiting the transparency of the used materials and the inherent stability of the specimen configuration. Utilising the path independence of the J -integral, the cohesive law is measured. The law is compared to the results of butt-joint tests. The law contains two stress peaks—the first is associated with nucleation of cavities at a stress level conforming to predictions of void nucleation in rubber elasticity. The second stress peak is associated with fracture of stretched walls between fully-grown cavities. After this second peak, a macroscopic crack is formed. The tape suffers at this stage an engineering strain of about 800%. A numerical analysis with the determined cohesive law recreates the global specimen behaviour.