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The effect of cosmopolitanism, national identity and ethnocentrism on Swedish purchase behavior
Abraha, Desalegn
University of Skövde, School of Business. University of Skövde, Enterprises for the Future.
(Retailing and International Business)
Radón, Anita
Swedish Institute for Innovative Retailing, University of Borås, Sweden.
Sundström, Malin
Swedish Institute for Innovative Retailing, University of Borås, Sweden.
Reardon, James
Monfort College of Business, University of Northern Colorado, USA.
2015 (English)
In:
Proceedings of the AABRI conference, Orlando Florida, January 1-3, Academic and Business Research Institute , 2015
Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Academic and Business Research Institute , 2015.
Keywords [en]
National identity, Ethnocentrism, Purchase behavior, Effects
National Category
Business Administration
Research subject
Humanities and Social sciences; Retailing and International Business
Identifiers
URN:
urn:nbn:se:his:diva-10854
OAI: oai:DiVA.org:his-10854
DiVA, id:
diva2:807399
Conference
AABRI International Conference, Orlando, January 1-3, 2015
Available from:
2015-04-23
Created:
2015-04-23
Last updated:
2019-11-08
Bibliographically approved
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apa-cv
ieee
modern-language-association-8th-edition
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apa
apa-cv
ieee
modern-language-association-8th-edition
vancouver
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en-GB
en-US
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nn-NO
nn-NB
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