High performance is a goal in most sporting activities, for elite athletes as well as for recreational practitioners, and the process of measuring, evaluating and improving performance is one fundamental aspect to why people engage in sports. This is a complex process which possibly involves analyzing large amounts of heterogeneous data in order to apply actions that change important properties for improved outcome. The number of computer based decision support systems in the context of data analysis for performance improvement is scarce. In this position paper we briefly review the literature, and we propose the use of information fusion, situation modeling and visual analytics as suitable tools for supporting decision makers, ranging from recreational to elite, in the process of performance evaluation.