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Vad talas det om och hur under en pandemi: En diskursanalys av Flashback Forum
University of Skövde, School of Health Sciences.
University of Skövde, School of Health Sciences.
2021 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesisAlternative title
What is talked about and how during a pandemic : A discourse analysis of Flashback Forum (English)
Abstract [sv]

Introduktion: Sedan mars 2020 pågår en global pandemi efter att SARS-CoV-2 tog världen med storm och sjukdomen covid-19 utvecklades. Sjukdomen ger främst symtom på luftvägarna, vilka varierar i grad från milda till att ibland kräva intensivvårdsbehandling. Intensivt arbete under året har lett till att flera vaccin numera finns att tillgå. Pandemin har dessutom genererat i en infodemi, vilket innebär att informationsspridning har eskalerat och digitaliseringen har varit högst bidragande. För att komma till bukt med falsk och alarmerande informationsspridning behövs målgruppsanalyser genomföras i syfte att rikta och förbättra kommunikationsarbetet. Syfte: Syftet med studien var att undersöka hur aktiva deltagare på Flashback Forum talade om och förstod covid-19-pandemin. Metod: Foruminlägg från Flashback Forum samlades in och analyserades med diskursanalys och Foucaults teori. Resultat: Analysarbetet genererade i fyra olika diskurser: Spekulationsdiskursen, känslodiskursen, samhällskritiska diskursen och diskrimineringsdiskursen. Analysen frambringade även vad som togs för givet i diskurerna samt vad som osyndliggjordes genom dessa. Slutsats: Fynden i detta arbetet visar på vikten av att vara närvarande på digitala plattformar, nyttan av hur kunskapen kring dessa plattformar och diskurserna som förekommer kan användas för att nå ut till nya och fler målgrupper i kommunikationsarbetet.

Abstract [en]

Introduction: Since March 2020, a global pandemic is underway after SARS-CoV-2 took the world by storm and the COVID-19 disease developed. The disease mainly causes symptoms of the respiratory tract, which vary in degree from mild to sometimes requiring intensive care treatment. Intensive work during the year has led to several vaccines now available. In addition, the pandemic has generated an infodemic, which means that information dissemination has escalated and digitalization has been highly contributing. In order to overcome false and alarming information dissemination, target group analyses need to be carried out in order to target and improve communication work. Aim: The purpose of the study was to investigate how active participants on the Flashback Forum talked about and understood the COVID-19 pandemic. Method: Forum posts from Flashback Forum were collected and analyzed using discourse analysis and Foucault's theory. Results: The analysis generated in four different discourses: the speculation discourse, the emotion discourse, the socially critical discourse and the discrimination discourse. The analysis also produced what was taken for granted in the discourses and what was indisclosed by them. Conclusion: The findings in this work show the importance of being present on digital platforms, the benefits of how the knowledge about these platforms and the discourses that occur can be used to reach new and more target groups in the communication work.

Place, publisher, year, edition, pages
2021. , p. 28
Keywords [en]
Netnography, discourse analysis, Flashback Forum, coronavirus, Foucault theory
Keywords [sv]
Netnografi, diskursanalys, Flashback Forum, coronavirus, Foucaults teori
National Category
Public Health, Global Health, Social Medicine and Epidemiology
Identifiers
URN: urn:nbn:se:his:diva-19922OAI: oai:DiVA.org:his-19922DiVA, id: diva2:1569708
Subject / course
Public Health Science
Educational program
Folkhälsovetenskap: Digital hälsa och kommunikation
Supervisors
Examiners
Available from: 2021-06-20 Created: 2021-06-20 Last updated: 2021-06-20Bibliographically approved

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Public Health, Global Health, Social Medicine and Epidemiology

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