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The Architecture Of Algorithm-Driven Persuasion
University of Skövde, School of Informatics. University of Skövde, Informatics Research Environment. (Informationssystem (IS), Information Systems)ORCID iD: 0000-0002-7858-9471
University of Skövde, School of Bioscience. University of Skövde, Systems Biology Research Environment. (Kognitiv neurovetenskap och filosofi, Consciousness and Cognitive Neuroscience)ORCID iD: 0000-0001-5665-8029
2021 (English)In: Journal of Information Architecture, E-ISSN 1903-7260, Vol. 6, no 1, p. 7-40Article in journal (Refereed) Published
Abstract [en]

Persuasion is a process that aims to utilize (true or false) information to change people’s attitudes in relation to something, usually as a precursor to behavioural change. Its use is prevalent in democratic societies, which do not, in principle, permit censorship of information or the use of force to enact power. The transition of information to the internet, particularly with the rise of social media, together with the capacity to capture, store and process big data, and advances in machine learning, have transformed the way modern persuasion is conducted. This has led to new opportunities for persuaders, but also to well-documented instances of abuse: fake news, Cambridge Analytica, foreign interference in elections, etc. We investigate large-scale technology-based persuasion, with the help of three case studies derived from secondary sources, in order to identify and describe the underlying technology architecture and propose issues for future research, including a number of ethical concerns.

Place, publisher, year, edition, pages
Copenhagen Business School Press, 2021. Vol. 6, no 1, p. 7-40
Keywords [en]
big data, AI, algorithms, persuasion, Facebook, Pokemon Go, Cambridge Analytica
National Category
Human Aspects of ICT
Research subject
Information Systems; Consciousness and Cognitive Neuroscience
Identifiers
URN: urn:nbn:se:his:diva-19637OAI: oai:DiVA.org:his-19637DiVA, id: diva2:1545017
Note

CC BY-NC-ND 4.0

All content © 2009-2021 - Journal of Information Architecture and individual authors

Available from: 2021-04-16 Created: 2021-04-16 Last updated: 2024-01-12Bibliographically approved

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Rose, JeremyMacGregor, Oskar

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