Mapping the Relationship Between Hedonic Capacity and Online Shopping
2021 (English)In: Proceedings of Fifth International Congress on Information and Communication Technology: ICICT 2020, London, Volume 1 / [ed] Xin-She Yang; R. Simon; Sherratt Nilanjan; Dey Amit Joshi, Singapore: Springer Singapore , 2021, p. 604-611Conference paper, Published paper (Refereed)
Abstract [en]
In the present study, the relationship between hedonic capacity and online shopping is explored through a Swedish nationally representative sample. A survey was distributed to 3000 citizens. The number of respondents was 1591 (response rate: 53%). Ordinal regression analyses were conducted in order to test the association between hedonic capacity and online shopping. The dependent variable was online shopping frequencies. Gender, age, and individual income were control variables. Our findings indicated that hedonic capacity was positively associated with online shopping (p < 0.001). The findings propose that online shopping primarily is triggered by emotions and affect rather than reasoning and cognition. Such insights can be used in strategical marketing and technological decisions by academy and industry, as well as in Web site design and communication.
Place, publisher, year, edition, pages
Singapore: Springer Singapore , 2021. p. 604-611
Series
Advances in Intelligent Systems and Computing, ISSN 2194-5357, E-ISSN 2194-5365 ; 1183
Keywords [en]
E-shopping, Hedonic capacity, Hedonic shopping, Online shopping, Regression analysis, Surveys, Control variable, Dependent variables, Ordinal regression analysis, Representative sample, Response rate, Swedishs, Web site design, Electronic commerce
National Category
Public Health, Global Health, Social Medicine and Epidemiology Business Administration Psychology Communication Studies Social Psychology
Research subject
Individual and Society VIDSOC
Identifiers
URN: urn:nbn:se:his:diva-19290DOI: 10.1007/978-981-15-5856-6_61Scopus ID: 2-s2.0-85096424141ISBN: 978-981-15-5855-9 (print)ISBN: 978-981-15-5856-6 (electronic)OAI: oai:DiVA.org:his-19290DiVA, id: diva2:1506407
Conference
5th International Congress on Information and Communication Technology, ICICT 2020, Brunel University, London, February 20–21, 2020
2020-12-032020-12-032022-09-09Bibliographically approved