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A model for understanding the process of firm establishment in foreign loosely-structured emerging markets
Högskolan i Skövde, Institutionen för handel och företagande. Högskolan i Skövde, Forskningsspecialiseringen Framtidens Företagande. (Knowledge, Innovation and Marketing (KIM))
HBMSU, School of Business, Dubai, United Arab Emirates.
2018 (engelsk)Inngår i: Journal for International Business and Entrepreneurship Development, ISSN 1549-9324, E-ISSN 1747-6763, Vol. 11, nr 4, s. 327-342Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Our understanding of the process of firm establishment in foreign markets is relatively limited especially in relation to host-developing and host-emerging markets. The market-specific and context-driven nature of the firm establishment process is largely overlooked in the literature. Against this background, we aim to chart the establishment process of a Spanish telecommunication firm, Telefonica, in Brazil and Chile by applying the 'four stage firm establishment process model in foreign markets' (Abraha, 1994). We identify strategic responses crafted by Telefonica to overcome the challenges during its establishment process. We revise Abraha's model in view of the findings and conclude with implications for managerial practices.

sted, utgiver, år, opplag, sider
InderScience Publishers, 2018. Vol. 11, nr 4, s. 327-342
Emneord [en]
internationalisation, firm establishment, Telefónica, Brazil, Chile, Spain, telecommunication, multinational, foreign market entry process.
HSV kategori
Forskningsprogram
Knowledge and Innovation Management (KIM)
Identifikatorer
URN: urn:nbn:se:his:diva-16794DOI: 10.1504/JIBED.2018.098715ISI: 000463058900003Scopus ID: 2-s2.0-85063881845OAI: oai:DiVA.org:his-16794DiVA, id: diva2:1305835
Tilgjengelig fra: 2019-04-18 Laget: 2019-04-18 Sist oppdatert: 2019-08-20bibliografisk kontrollert

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  • de-DE
  • en-GB
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