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Effect of distance and communication climate on export performance: The mediating role of relationship quality
UiT, The Arctic University of Norway, Tromsø, Norway. (Knowledge and Innovation Marketing (KIM))ORCID iD: 0000-0003-2703-5388
UiT, The Arctic University of Norway, Tromsø, Norway.
2013 (English)In: Journal of Global Marketing, ISSN 0891-1762, E-ISSN 1528-6975, Vol. 26, no 5, p. 284-300Article in journal (Refereed) Published
Abstract [en]

The authors explore how distance and the communication climate perceived by exporters influence export performance both directly and as mediated by relationship quality. The ready-made garments industry in Bangladesh yielded 185 responses. A mediation model was tested using structural equation modeling, applying partial least squares techniques. The results show that distance is negatively related to communication climate and relationship quality; relationship quality mediates the distance–export performance relationship, whereas communication climate is positively associated with relationship quality and export performance, and a full mediating role of relationship quality is found in the communication climate–export performance relationship. A strong positive relationship between relationship quality and export performance is also identified. The managerial implication of the study includes that with better relationship strength, it is possible to neutralize the negative impact of distance on export performance. The implications and limitations are also discussed.

Place, publisher, year, edition, pages
2013. Vol. 26, no 5, p. 284-300
Keywords [en]
partial least squares (PLS), relationship marketing, Bangladesh, developing countries, ready-made garments
National Category
Business Administration
Identifiers
URN: urn:nbn:se:his:diva-16332DOI: 10.1080/08911762.2013.830170Scopus ID: 2-s2.0-84887188351OAI: oai:DiVA.org:his-16332DiVA, id: diva2:1258359
Available from: 2018-10-24 Created: 2018-10-24 Last updated: 2018-10-26Bibliographically approved

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Ahamed, A. F. M. Jalal

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  • nn-NB
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  • Other locale
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  • asciidoc
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