his.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Effect of distance and communication climate on export performance: The mediating role of relationship quality
UiT, The Arctic University of Norway, Tromsø, Norway. (Knowledge and Innovation Marketing (KIM))ORCID-id: 0000-0003-2703-5388
UiT, The Arctic University of Norway, Tromsø, Norway.
2013 (engelsk)Inngår i: Journal of Global Marketing, ISSN 0891-1762, E-ISSN 1528-6975, Vol. 26, nr 5, s. 284-300Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The authors explore how distance and the communication climate perceived by exporters influence export performance both directly and as mediated by relationship quality. The ready-made garments industry in Bangladesh yielded 185 responses. A mediation model was tested using structural equation modeling, applying partial least squares techniques. The results show that distance is negatively related to communication climate and relationship quality; relationship quality mediates the distance–export performance relationship, whereas communication climate is positively associated with relationship quality and export performance, and a full mediating role of relationship quality is found in the communication climate–export performance relationship. A strong positive relationship between relationship quality and export performance is also identified. The managerial implication of the study includes that with better relationship strength, it is possible to neutralize the negative impact of distance on export performance. The implications and limitations are also discussed.

sted, utgiver, år, opplag, sider
2013. Vol. 26, nr 5, s. 284-300
Emneord [en]
partial least squares (PLS), relationship marketing, Bangladesh, developing countries, ready-made garments
HSV kategori
Identifikatorer
URN: urn:nbn:se:his:diva-16332DOI: 10.1080/08911762.2013.830170Scopus ID: 2-s2.0-84887188351OAI: oai:DiVA.org:his-16332DiVA, id: diva2:1258359
Tilgjengelig fra: 2018-10-24 Laget: 2018-10-24 Sist oppdatert: 2018-10-26bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Andre lenker

Forlagets fulltekstScopus

Personposter BETA

Ahamed, A. F. M. Jalal

Søk i DiVA

Av forfatter/redaktør
Ahamed, A. F. M. Jalal
I samme tidsskrift
Journal of Global Marketing

Søk utenfor DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric

doi
urn-nbn
Totalt: 112 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf