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A Review of Resource Theories and Their Implications for Understanding Consumer Behavior
College of Business, Clemson University, Clemson, SC, USA.
TdLab ETH Zürich, Zürich, Switzerland.
Högskolan i Skövde, Institutionen för hälsa och lärande. Högskolan i Skövde, Forskningsspecialiseringen Hälsa och Lärande. (Individ och Samhälle)ORCID-id: 0000-0001-7164-0433
2017 (engelsk)Inngår i: Journal of the Association for Consumer Research, ISSN 2378-1815, Vol. 2, nr 1, s. 5-25Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The shift to consumer-centric marketing accentuates the need for a more comprehensive understanding of consumer desires, including how consumers manage their resources to satisfy these desires. However, the complexity of the resource concept combined with a fragmented research stream thus far provides a limited understanding of consumer resources and their effect on consumer well-being. The purpose of this article is to encourage continued research into consumer resources, including resource exchange, to gain a more complete understanding of the concept and to facilitate the development of a unified theory of consumer resources. To accomplish our objective, resource theories proposed in different disciplines (economics, management/marketing, psychology, and social psychology) are summarized and used to provide research direction into a wide variety of consumer behavior issues related to consumer resource management and resource exchange behavior.

sted, utgiver, år, opplag, sider
University of Chicago Press, 2017. Vol. 2, nr 1, s. 5-25
HSV kategori
Forskningsprogram
Individ och samhälle VIDSOC
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URN: urn:nbn:se:his:diva-13378DOI: 10.1086/688860OAI: oai:DiVA.org:his-13378DiVA, id: diva2:1073395
Tilgjengelig fra: 2017-02-10 Laget: 2017-02-10 Sist oppdatert: 2019-09-13bibliografisk kontrollert

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