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The Process of Firm Establishment In International Markets: A European Telecommunications Operator in Latin America
Högskolan i Skövde, Institutionen för handel och företagande. Högskolan i Skövde, Forskningsspecialiseringen Framtidens Företagande. (Retailing and International Business (RIB))
Faculty of Economics and Business Administration, King AbdulAziz University, Jeddah, Saudi Arabia.
2016 (engelsk)Inngår i: 17th International Academy of African Business and Development Conference Proceedings: Governance and business policies: Towards sustainable African business development / [ed] Anita Spring & Pantaleo Rwelamila, 2016, s. 376-390Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

Our understanding of the process of firm establishment of foregin firms within the developing and emerging countries remains limited, while the market-specific context-driven nature of the firm establishment process has been largely overlooked in the literature. We aim to address these omissions and explore the establishment process of a Spanish multinational telecommunication firm, Telefónica, in Brazil and Chile applying the "Four Stages Firm Establishment Process Model" by Abraha (1994). We identify strategic responses crafted by Telefónica to overcome competitive challenges during its establishment process. We revise Abraha's model in view of the findings and conclude with implications for managerial practices and future research.

sted, utgiver, år, opplag, sider
2016. s. 376-390
Emneord [en]
Internationalization, Firm Establishment, Telefonica, Brazil, Chile
HSV kategori
Identifikatorer
URN: urn:nbn:se:his:diva-13191ISBN: 978-0-620-70935-4 (tryckt)OAI: oai:DiVA.org:his-13191DiVA, id: diva2:1052257
Konferanse
17th International Academy of African Business and Development Conference (IAABD), "Governance and business policies: Towards sustainable African business development", Arusha, Tanzania, May 11-14, 2016
Prosjekter
Establishment Processes in the International MarketTilgjengelig fra: 2016-12-06 Laget: 2016-12-06 Sist oppdatert: 2017-11-27bibliografisk kontrollert

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Totalt: 499 treff
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  • de-DE
  • en-GB
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