his.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Destination Branding in Relation to Airports: The Case of the City of Valencia
Univ Gothenburg, Ctr Tourism, Sch Business Econ & Law, Gothenburg, Sweden .
Högskolan i Skövde, Institutionen för teknik och samhälle.ORCID-id: 0000-0002-9138-6759
2011 (engelsk)Inngår i: European Journal of Transport and Infrastructure Research, ISSN 1567-7133, E-ISSN 1567-7141, Vol. 11, nr 3, s. 334-345Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This study investigates various factors that contribute to the success of destination branding efforts where success is defined as the increase in airplane passenger numbers to a destination and its linked air transportation. Drawing on in-depth interviews and snowball sampling, the study examines the roles of many of the key actors involved in the efforts to increase passenger numbers. Using the City of Valencia in Spain as a case study, the role of its airport is examined as a factor of particular interest. The study concludes that Valencia has positioned itself among neighbouring destinations on the Spanish Mediterranean coast by its focus on high profile events and cultural tourism. However, other actors have taken a more active role in the effort to increase the number of tourists than the Valencia Airport that has taken a more passive role. Another finding is that the persistence in seeking resources for the costly branding efforts was another influential factor that explains the increase in Valencia tourism.

sted, utgiver, år, opplag, sider
Delft University Press, 2011. Vol. 11, nr 3, s. 334-345
Emneord [en]
Airports, destination branding, increased passenger numbers
HSV kategori
Forskningsprogram
Humaniora-samhällsvetenskap
Identifikatorer
URN: urn:nbn:se:his:diva-5537ISI: 000291590500005Scopus ID: 2-s2.0-79959235112OAI: oai:DiVA.org:his-5537DiVA, id: diva2:510913
Tilgjengelig fra: 2012-03-19 Laget: 2012-03-01 Sist oppdatert: 2017-12-07bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Scopus

Personposter BETA

Wickelgren, Mikael

Søk i DiVA

Av forfatter/redaktør
Wickelgren, Mikael
Av organisasjonen
I samme tidsskrift
European Journal of Transport and Infrastructure Research

Søk utenfor DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric

urn-nbn
Totalt: 1003 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf