Högskolan i Skövde

his.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • apa-cv
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Consumer Trust in E-Commerce: An Analysis of Means Communicating Trustworthiness from a Buying Transaction Life Cycle Perspective
Högskolan i Skövde, Institutionen för kommunikation och information.
2004 (engelsk)Independent thesis Advanced level (degree of Master (One Year))Oppgave
Abstract [en]

Trust is a major challenge to the consumer acceptance of e-commerce: the lack of trust is an important reason for the hesitant growth in e-commerce and for the reluctance of consumers to engage in online buying transaction. Communicating trustworthiness is therefore a major challenge companies encounter. This study concentrates on the various means communicating trustworthiness proposed by researchers. An overview of means is presented according to a buying transaction process life cycle spanning the four phases information, agreement, handling, and postpurchase. Besides enabling the categorization of the various means to develop consumer trust, the four phases in addition illuminate the dynamic aspect of trust development and allow the introduction of a simple measure to determine success in the domain of e-commerce by evaluating the repetitiveness of consumer transacting with the e-vendor. A web site analysis was conducted to evaluate the trust means usage in practice. The findings of the web site analysis indicate three general trends. First, the analyzed web sites hint at an absent exploitation of second and third degree information. Second, the results of the study obtained from the indicators regarding the later phases portray a lack of means usage during the handling and postpurchase phase. Third, the web site analysis points out multiple possibilities for e-vendors to adjust, improve, and implement additional trust means. In general, the discovered trends are an indication for e-vendors to adopt their strategies to employ trust means towards the relevant consumer perspective of the company.

sted, utgiver, år, opplag, sider
Skövde: Institutionen för kommunikation och information , 2004. , s. 128
Emneord [en]
Trust E-Commerce Trustworthiness Means Transaction
HSV kategori
Identifikatorer
URN: urn:nbn:se:his:diva-905OAI: oai:DiVA.org:his-905DiVA, id: diva2:3325
Presentation
(engelsk)
Uppsök
Technology
Veileder
Tilgjengelig fra: 2008-02-27 Laget: 2008-02-27 Sist oppdatert: 2018-01-12

Open Access i DiVA

fulltekst(15209 kB)1111 nedlastinger
Filinformasjon
Fil FULLTEXT02.pdfFilstørrelse 15209 kBChecksum SHA-512
15913c4f7a7309a041aecd2b067b896f5c3d7c6203337fedb68a6ac439efccaa8ced813e77325c31e32979184ad2334b68a9fb9e287b09a90061c7476efc07b8
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 1418 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 829 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • apa-cv
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf