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Modeling the Success of Application-Based Mobile Banking
Department of Industrial Engineering, Minab Higher Education Center, University of Hormozgan, Bandar Abbas, Iran / Modern Technology Development and Implementation Research Center, University of Hormozgan, Bandar Abbas, Iran.
Högskolan i Skövde, Institutionen för ingenjörsvetenskap. Högskolan i Skövde, Forskningscentrum för Virtuella system. (Production and Automation Engineering)ORCID-id: 0000-0001-5530-3517
2019 (engelsk)Inngår i: Economies, ISSN 2227-7099, Vol. 7, nr 4, s. 1-21, artikkel-id 114Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The present study addresses the issue of mobile banking customer retention by developing and empirically testing a theoretical model that describes the way mobile banking success is achieved. The data collection process was conducted via a web-based questionnaire survey through which 402 usable responses from users of application-based mobile banking services were collected. The data collected were further analyzed via covariance-based structural equation modeling. Results indicate that application-based mobile banking success can be defined in terms of the favorable attitude toward and repeated use of mobile banking applications. Experienced advantage, user satisfaction, and post-use trust toward mobile banking applications are among the critical enablers of application-based mobile banking success. The findings of this research can enable academicians and practitioners, banks, and financial institutions, in particular, to devise the mechanism through which the success of application-based mobile banking services can be facilitated.

sted, utgiver, år, opplag, sider
MDPI, 2019. Vol. 7, nr 4, s. 1-21, artikkel-id 114
Emneord [en]
mobile banking, loyalty, repeated use, satisfaction, trust, mobile commerce, banking performance
HSV kategori
Forskningsprogram
Produktion och automatiseringsteknik
Identifikatorer
URN: urn:nbn:se:his:diva-17894DOI: 10.3390/economies7040114ISI: 000505592600015Scopus ID: 2-s2.0-85075451886OAI: oai:DiVA.org:his-17894DiVA, id: diva2:1371552
Tilgjengelig fra: 2019-11-20 Laget: 2019-11-20 Sist oppdatert: 2020-01-16bibliografisk kontrollert

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