Högskolan i Skövde

Business intelligence has fundamentally changed how many companies conduct their business. The focus of academic literature has however been on volume-operation companies that provide services to millions of customers. Complex-systems companies have fewer customers and pursue customer needs by providing more customized products and services. The knowledge in the research society is limited to volume-operation companies and there a need for more case studies regarding how companies actually use their information systems, specifically complex-systems companies.

This work looks at a case of a complex-systems company with the overall aim to see how complex-systems companies may take advantage of business intelligence. A framework was used to measure BI maturity; expressed future needs were compared to future trends in BI literature and BI usage in specific areas was analyzed with the help of a framework from BI literature.

The results indicate that the company is somewhere between Aspirational and Experienced with respect to BI maturity. BI is used for reporting a variety of key performance indicators and the main analysis tool for various calculations is Excel. The expressed future needs are mainly strategy-driven and technology-driven and often involve better and faster access to information. The difference in the business models of volume-operations companies and complex-systems companies could influence the BI maturity and help to explain the maturity difference between these two types of companies. Furthermore, the results indicate that there is a difference between the roles of BI tools in complex-systems companies compared to volume-operations.