Högskolan i Skövde

his.sePublikationer
Ändra sökning
Länk till posten
Permanent länk

Direktlänk
Holgersson, Jesper, PhDORCID iD iconorcid.org/0000-0002-8900-6139
Publikationer (10 of 38) Visa alla publikationer
Sahlin, J., Sundell, H., Gideon, M., Alm, H., Holgersson, J., Suhonen, C. & Hjelm, T. (2023). Exploring Consumers' Discernment Ability of Autogenerated Advertisements. In: Qinglin Sun; Jie Lu; Xianyi Zeng; Etienne E. Kerre; Tianrui Li (Ed.), Machine Learning, Multi Agent and Cyber Physical Systems: Proceedings of the 15th International FLINS Conference (FLINS 2022). Paper presented at Conference on Machine learning, Multi Agent and Cyber Physical Systems (FLINS 2022), Tianjin, China, 26 – 28 August 2022 (pp. 322-329). World Scientific
Öppna denna publikation i ny flik eller fönster >>Exploring Consumers' Discernment Ability of Autogenerated Advertisements
Visa övriga...
2023 (Engelska)Ingår i: Machine Learning, Multi Agent and Cyber Physical Systems: Proceedings of the 15th International FLINS Conference (FLINS 2022) / [ed] Qinglin Sun; Jie Lu; Xianyi Zeng; Etienne E. Kerre; Tianrui Li, World Scientific, 2023, s. 322-329Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

Autogenerated Advertisements (AGAs) can be a concern for consumers if they suspect that Artificial Intelligence (AI) was involved. Consumers may have an opposing stance against AI, leading companies to miss profit opportunities and reputation loss. Hence, companies need ways of managing consumers’ con-cerns. As a part of designing such advices we explore consumers’ discernment ability (DA) of AGAs. A quantitative survey was used to explore consumers’ DA of AGAs. In order to do this, we administered questionnaires to 233 re-spondents. A statistical analysis including Z-tests, of these responses suggests that consumers can hardly pick out AGAs. This indicates that consumers may be guessing and thus do not possess any significant DA of our AGAs.

Ort, förlag, år, upplaga, sidor
World Scientific, 2023
Serie
World Scientific Proceedings Series on Computer Engineering and Information Science, ISSN 1793-7868, E-ISSN 2972-4465 ; 13
Nyckelord
Autogenerated ads, Discernment ability, Marketing
Nationell ämneskategori
Datavetenskap (datalogi)
Forskningsämne
Informationssystem (IS)
Identifikatorer
urn:nbn:se:his:diva-23230 (URN)10.1142/9789811269264_0038 (DOI)978-981-126-925-7 (ISBN)978-981-126-927-1 (ISBN)
Konferens
Conference on Machine learning, Multi Agent and Cyber Physical Systems (FLINS 2022), Tianjin, China, 26 – 28 August 2022
Forskningsfinansiär
KK-stiftelsen, 20160035, 20170215
Anmärkning

Partly funded by The Knowledge Foundation, grants nr. 20160035, 20170215

Tillgänglig från: 2023-09-20 Skapad: 2023-09-20 Senast uppdaterad: 2023-10-10Bibliografiskt granskad
Alklind Taylor, A.-S., Nalin, K., Holgersson, J., Gising, A., Ferwerda, B. & Chen, L. (2023). Guardian angel — using lighting drones to improve traffic safety, sense of security, and comfort for cyclists. In: Vincent G. Duffy; Heidi Krömker; Norbert A. Streitz; Shin'ichi Konomi (Ed.), HCI International 2023 – Late Breaking Papers: 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23–28, 2023, Proceedings, Part IV. Paper presented at 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23–28, 2023 (pp. 209-223). Cham: Springer
Öppna denna publikation i ny flik eller fönster >>Guardian angel — using lighting drones to improve traffic safety, sense of security, and comfort for cyclists
Visa övriga...
2023 (Engelska)Ingår i: HCI International 2023 – Late Breaking Papers: 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23–28, 2023, Proceedings, Part IV / [ed] Vincent G. Duffy; Heidi Krömker; Norbert A. Streitz; Shin'ichi Konomi, Cham: Springer, 2023, s. 209-223Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

Active mobility, such as biking, faces a common challenge in Swedish municipalities due to the lack of adequate lighting during the dark winter months. Insufficient lighting infrastructure hinders individuals from choosing bicycles, despite the presence of well-maintained bikepaths and a willingness to cycle. To address this issue, a project has been undertaken in the Swedish municipality of Skara for an alternative lighting solution using drones. A series of tests have been conducted based on drone prototypes developed for the selected bike paths. Participants were invited to cycle in darkness illuminated by drone lighting and share their mobility preferences and perception. This paper summarizes the users' perception of drone lighting as an alternative to fixed lighting on bike paths, with a special focus on the impact on travel habits and the perceived sense of security and comfort. Most participants were regular cyclists who cited bad weather, time, and darkness as significant factors that deterred them from using bicycles more frequently, reducing their sense of security. With drone lighting, the participants appreciated the illumination's moonlight-like quality and its ability to enhance their sense of security by illuminating the surroundings. On the technology side, they gave feedback on reducing the drone's sound and addressing lighting stability issues. In summary, the test results showcase the potential of drone lighting as a viable alternative to traditional fixed lighting infrastructure, offering improved traffic safety, sense of security, and comfort. The results show the feasibility and effectiveness of this innovative approach, supporting transformation towards active and sustainable mobility, particularly in regions facing lighting challenges.

Ort, förlag, år, upplaga, sidor
Cham: Springer, 2023
Serie
Lecture Notes in Computer Science, ISSN 0302-9743, E-ISSN 1611-3349 ; 14057
Nyckelord
Active mobility, Drone Lightning, UX, Traffic safety, Perceived safety
Nationell ämneskategori
Människa-datorinteraktion (interaktionsdesign)
Forskningsämne
Interaction Lab (ILAB); Informationssystem (IS)
Identifikatorer
urn:nbn:se:his:diva-23157 (URN)10.1007/978-3-031-48047-8_13 (DOI)001159620100013 ()2-s2.0-85178505361 (Scopus ID)978-3-031-48046-1 (ISBN)978-3-031-48047-8 (ISBN)
Konferens
25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23–28, 2023
Projekt
Skara Skyddsängel: Infrastrukturtjänster on-demand för säkrare, tryggare och bekvämare aktivt resande
Forskningsfinansiär
Vinnova, 2021-03044
Anmärkning

First Online: 18 November 2023

The study is supported by the Swedish innovation agency Vinnova through the project “Skara Guardian Angel - On-demand infrastructure services for active mobility” with project number 2021-03044. The authors thank the municipality of Skara for providing support on the test site selection and preparation as well as test participants recruiting; and the test participants for spending their time sharing their experiences and opinions for improving rural mobility. We especially want to thank Maria Nordström (Skara Municipality), Henrik Svensson (University of Skövde), Mahdere DW Amanuel (RISE), Kristoffer Bergman (RISE) and Rasmus Lundqvist (RISE).

Tillgänglig från: 2023-09-01 Skapad: 2023-09-01 Senast uppdaterad: 2024-04-15Bibliografiskt granskad
Sahlin, J., Sundell, H., Mbiydzenyuy, G. & Holgersson, J. (2023). Scoped Literature Review of Artificial Intelligence Marketing Adoptions for Ad Optimization with Reinforcement Learning. In: Qinglin Sun; Jie Lu; Xianyi Zeng; Etienne E. Kerre; Tianrui Li (Ed.), Machine Learning, Multi Agent and Cyber Physical Systems: Proceedings of the 15th International FLINS Conference (FLINS 2022). Paper presented at Conference on Machine learning, Multi Agent and Cyber Physical Systems (FLINS 2022), Tianjin, China, 26 – 28 August 2022 (pp. 416-423). World Scientific
Öppna denna publikation i ny flik eller fönster >>Scoped Literature Review of Artificial Intelligence Marketing Adoptions for Ad Optimization with Reinforcement Learning
2023 (Engelska)Ingår i: Machine Learning, Multi Agent and Cyber Physical Systems: Proceedings of the 15th International FLINS Conference (FLINS 2022) / [ed] Qinglin Sun; Jie Lu; Xianyi Zeng; Etienne E. Kerre; Tianrui Li, World Scientific, 2023, s. 416-423Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

Artificial Intelligence (AI) and Machine Learning (ML) are shaping marketing activities through digital innovations. Competition is a familiar concept for any digital retailer, and the digital transformation provides hopes for gaining a competitive edge over competitors. Those who do not adopt digital innovations risk getting outcompeted by those who do. This study aims to identify AI mar-keting (AIM) adoptions used for ad optimization with Reinforcement Learning (RL). A scoped literature review is used to find ad optimization adoptions re-search trends with RL in AIM. Scoping this is important both to research and practice as it provides spots for novel adaptations and directions of research of digital ad optimization with RL. The results of the review provide several different adoptions of ad optimization with RL in AIM. In short, the major category is Ad Relevance Optimization that takes several different forms depending on the purpose of the adoption. The underlying found themes of adoptions are Ad Attractiveness, Edge Ad, Sequential Ad and Ad Criteria Optimization. In conclusion, AIM adoptions with RL is scarce, and recommendations for future research are suggested based on the findings of the review.

Ort, förlag, år, upplaga, sidor
World Scientific, 2023
Serie
World Scientific Proceedings Series on Computer Engineering and Information, ISSN 1793-7868, E-ISSN 2972-4465 ; 13
Nyckelord
Advertisement, Artificial intelligence, Reinforcement learning
Nationell ämneskategori
Datavetenskap (datalogi)
Forskningsämne
Informationssystem (IS)
Identifikatorer
urn:nbn:se:his:diva-23233 (URN)10.1142/9789811269264_0049 (DOI)978-981-126-925-7 (ISBN)978-981-126-927-1 (ISBN)
Konferens
Conference on Machine learning, Multi Agent and Cyber Physical Systems (FLINS 2022), Tianjin, China, 26 – 28 August 2022
Forskningsfinansiär
KK-stiftelsen
Anmärkning

Partly funded by The Knowledge Foundation, grants nr. 20160035, 20170215

Tillgänglig från: 2023-09-21 Skapad: 2023-09-21 Senast uppdaterad: 2023-10-10Bibliografiskt granskad
Holgersson, J., Kävrestad, J. & Nohlberg, M. (2021). Cybersecurity and Digital Exclusion of Seniors: What Do They Fear?. In: Steven Furnell; Nathan Clarke (Ed.), Human Aspects of Information Security and Assurance: 15th IFIP WG 11.12 International Symposium, HAISA 2021, Virtual Event, July 7–9, 2021, Proceedings. Paper presented at 15th IFIP WG 11.12 International Symposium on Human Aspects of Information Security and Assurance, HAISA 2021, Virtual Event, July 7–9, 2021 (pp. 12-21). Cham: Springer
Öppna denna publikation i ny flik eller fönster >>Cybersecurity and Digital Exclusion of Seniors: What Do They Fear?
2021 (Engelska)Ingår i: Human Aspects of Information Security and Assurance: 15th IFIP WG 11.12 International Symposium, HAISA 2021, Virtual Event, July 7–9, 2021, Proceedings / [ed] Steven Furnell; Nathan Clarke, Cham: Springer, 2021, s. 12-21Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

The rapid development of digitalization has led to a more or less endless variety of ways for individuals to communicate and interact with the outside world. However, in order to take advantage of all the benefits of digitalization, individuals need to have the necessary skills. Seniors represent a group that, compared to other groups, lives in a digital exclusion to an excessive extent, mainly due to the fact that they lack the necessary knowledge to use digital technology and digital services. Based on empirical data collected from seniors partaking in digital training, we have analyzed their perceptions of why they and other seniors are digitally excluded. Our findings point out that a major barrier for seniors to be more digitally included is different variants of fear of using digital technology and digital services. The common denominator can be traced down the possibilities to be exposed to frauds, scams, viruses, and faulty handling, which in turn cause undesired consequences. Consequently, we propose a research agenda where digital training and digital inclusion measurements should be studied side by side with cybersecurity behavior. Thus, making cybersecurity a fundamental part of digital inclusion has the potential to minimize the fears identified in this research as inhibitors to technology adoption.

Ort, förlag, år, upplaga, sidor
Cham: Springer, 2021
Serie
IFIP Advances in Information and Communication Technology, ISSN 1868-4238, E-ISSN 1868-422X ; 613
Nyckelord
Digital exclusion, Cybersecurity, Digital divide, Fear
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik
Forskningsämne
Informationssystem (IS)
Identifikatorer
urn:nbn:se:his:diva-20473 (URN)10.1007/978-3-030-81111-2_2 (DOI)000763607200002 ()2-s2.0-85112248784 (Scopus ID)978-3-030-81111-2 (ISBN)978-3-030-81110-5 (ISBN)978-3-030-81113-6 (ISBN)
Konferens
15th IFIP WG 11.12 International Symposium on Human Aspects of Information Security and Assurance, HAISA 2021, Virtual Event, July 7–9, 2021
Tillgänglig från: 2021-08-17 Skapad: 2021-08-17 Senast uppdaterad: 2022-03-25Bibliografiskt granskad
Sahlin, J., Sundell, H., Alm, H. & Holgersson, J. (2021). Evaluating Artificial Short Message Service Campaigns through Rule Based Multi-instance Multi-label Classification. In: A. Martin; K. Hinkelmann; H.-G. Fill; A. Gerber D. Lenat; R. Stolle; F. van Harmelen (Ed.), Proceedings of the AAAI 2021 Spring Symposium on Combining Machine Learning and Knowledge Engineering (AAAI-MAKE 2021): Stanford University, Palo Alto, California, USA, March 22-24, 2021. Paper presented at AAAI 2021 Spring Symposium on Combining Machine Learning and Knowledge Engineering (AAAI-MAKE 2021), Stanford University, Palo Alto, California, USA, March 22-24, 2021. CEUR-WS, 2846
Öppna denna publikation i ny flik eller fönster >>Evaluating Artificial Short Message Service Campaigns through Rule Based Multi-instance Multi-label Classification
2021 (Engelska)Ingår i: Proceedings of the AAAI 2021 Spring Symposium on Combining Machine Learning and Knowledge Engineering (AAAI-MAKE 2021): Stanford University, Palo Alto, California, USA, March 22-24, 2021 / [ed] A. Martin; K. Hinkelmann; H.-G. Fill; A. Gerber D. Lenat; R. Stolle; F. van Harmelen, CEUR-WS , 2021, Vol. 2846Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

Marketers need new ways of generating campaigns artificially for their marketing activities. Many marketers assume proprietary systems are individualized enough. This article investigates an order of models used to measure how reliably a system can generate campaigns artificially while producing a campaign classification and generation models that are integrated into an intelligent marketing system. The order is between a Classification Model (CM) and a Generation Model (GM). The order also functions as an iterative model improvement process for developing the models by evaluating the models’ accuracy distributions. The CM received a mean accuracy of 100%. The GM received 98.9% mean accuracy and a reproducibility score of 96.2%, implying the vast potential for increased resource savings, marketing precision, and less consumer annoyance. The conclusion is that the developed system can reliantly construct campaigns

Ort, förlag, år, upplaga, sidor
CEUR-WS, 2021
Serie
CEUR Workshop Proceedings, ISSN 1613-0073 ; 2846
Nyckelord
Artificial intelligence, Intelligent marketing system, Iterative model improvement
Nationell ämneskategori
Teknik och teknologier Data- och informationsvetenskap Datavetenskap (datalogi)
Forskningsämne
Informationssystem (IS)
Identifikatorer
urn:nbn:se:his:diva-19604 (URN)2-s2.0-85104648031 (Scopus ID)
Konferens
AAAI 2021 Spring Symposium on Combining Machine Learning and Knowledge Engineering (AAAI-MAKE 2021), Stanford University, Palo Alto, California, USA, March 22-24, 2021
Forskningsfinansiär
KK-stiftelsen, 20160035, 20170215
Anmärkning

CC BY 4.0

CEUR Workshop Proceedings (CEUR-WS.org) is a free open-access publication service at Sun SITE Central Europe

Tillgänglig från: 2021-04-12 Skapad: 2021-04-12 Senast uppdaterad: 2023-09-21Bibliografiskt granskad
Rose, J., Holgersson, J. & Söderström, E. (2020). Digital Inclusion Competences for Senior Citizens: The Survival Basics. In: Gabriela Viale Pereira, Marijn Janssen, Habin Lee, Ida Lindgren, Manuel Pedro Rodríguez Bolívar, Hans Jochen Scholl, Anneke Zuiderwijk (Ed.), Electronic Government: 19th IFIP WG 8.5 International Conference, EGOV 2020, Linköping, Sweden, August 31 – September 2, 2020, Proceedings. Paper presented at 19th IFIP WG 8.5 International Conference on Electronic Government, EGOV 2020, Linköping, Sweden, August 31 – September 2, 2020 (pp. 151-163). Cham: Springer
Öppna denna publikation i ny flik eller fönster >>Digital Inclusion Competences for Senior Citizens: The Survival Basics
2020 (Engelska)Ingår i: Electronic Government: 19th IFIP WG 8.5 International Conference, EGOV 2020, Linköping, Sweden, August 31 – September 2, 2020, Proceedings / [ed] Gabriela Viale Pereira, Marijn Janssen, Habin Lee, Ida Lindgren, Manuel Pedro Rodríguez Bolívar, Hans Jochen Scholl, Anneke Zuiderwijk, Cham: Springer, 2020, s. 151-163Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

The rapid pace of digitalisation provides many smarter and more efficient ways of interacting with the world, but may also lead to the exclusion of some groups. Senior citizens are one of these groups at risk. Taking the European Digital Competence Framework for Citizens as a starting point, we investigate digital survival skills for the elderly. Data was collected from digital education workshops for senior citizens organized jointly between Telia, Swedish municipalities, and the researchers. We use content analysis to understand seniors’ perceptions of which competences they need to survive in an increasingly digital environment and provide a version of the Competence Framework targeted at senior citizen inclusion. Lessons for inclusion initiatives are drawn from the results.

Ort, förlag, år, upplaga, sidor
Cham: Springer, 2020
Serie
Lecture Notes in Computer Science, ISSN 0302-9743, E-ISSN 1611-3349 ; 12219
Nyckelord
E-government, Digital inclusion, Digital competence, Senior citizens
Nationell ämneskategori
Teknik och teknologier Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning Pedagogik Arbetsterapi Mänsklig interaktion med IKT Systemvetenskap, informationssystem och informatik
Forskningsämne
Informationssystem (IS)
Identifikatorer
urn:nbn:se:his:diva-18945 (URN)10.1007/978-3-030-57599-1_12 (DOI)2-s2.0-85096504653 (Scopus ID)978-3-030-57598-4 (ISBN)978-3-030-57599-1 (ISBN)
Konferens
19th IFIP WG 8.5 International Conference on Electronic Government, EGOV 2020, Linköping, Sweden, August 31 – September 2, 2020
Anmärkning

Also part of the Information Systems and Applications, incl. Internet/Web, and HCI book sub series (LNISA, volume 12219)

Tillgänglig från: 2020-08-24 Skapad: 2020-08-24 Senast uppdaterad: 2020-12-03Bibliografiskt granskad
Holgersson, J. & Ellgren, M. (2020). Reducing digital exclusion of seniors - Exploring the lasting effects of collaborative training sessions. In: Shefali Virkar, Marijn Janssen, Ida Lindgren, Ulf Melin, Francesco Mureddu, Peter Parycek, Efthimios Tambouris, Gerhard Schwabe, Hans Jochen Scholl (Ed.), Proceedings of Ongoing Research, Practitioners, Posters, Workshops, and Projects at EGOV-CeDEM-ePart 2020 co-located with the IFIP WG 8.5 International Conference EGOV-CeDEM-ePart 2020: Linköping University, Sweden (Online), 31 August-2 September 2020. Paper presented at Ongoing Research, Practitioners, Posters, Workshops, and Projects at EGOV-CeDEM-ePart 2020 co-located with the IFIP WG 8.5 International Conference EGOV-CeDEM-ePart 2020, Linköping University, Sweden (Online), 31 August-2 September 2020 (pp. 117-125). CEUR-WS.org
Öppna denna publikation i ny flik eller fönster >>Reducing digital exclusion of seniors - Exploring the lasting effects of collaborative training sessions
2020 (Engelska)Ingår i: Proceedings of Ongoing Research, Practitioners, Posters, Workshops, and Projects at EGOV-CeDEM-ePart 2020 co-located with the IFIP WG 8.5 International Conference EGOV-CeDEM-ePart 2020: Linköping University, Sweden (Online), 31 August-2 September 2020 / [ed] Shefali Virkar, Marijn Janssen, Ida Lindgren, Ulf Melin, Francesco Mureddu, Peter Parycek, Efthimios Tambouris, Gerhard Schwabe, Hans Jochen Scholl, CEUR-WS.org , 2020, s. 117-125Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

Today's digital society is developing rapidly and the number of smart and innovative digital services is increasing every day. However, the rapid digitalization may also lead to the exclusion of some groups. Senior citizens are one of these groups at risk. The most common way of combating digital exclusion among seniors is to offer education and hands-on training. The short term effects of such education initiatives have shown positive results but the long term lasting effects of digital training have not been explored to any greater extent. Data was collected via semi structured interviews with seniors who had previously participated in training sessions targeting Swedish seniors with a desire to become more digital. The results show that although the immediate effect of participating in training is positive, more individualized training is needed to achieve a lasting effect.

Ort, förlag, år, upplaga, sidor
CEUR-WS.org, 2020
Serie
CEUR Workshop Proceedings, ISSN 1613-0073 ; 2797
Nyckelord
E-government, digital exclusion, senior citizens, local government
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning Mänsklig interaktion med IKT Kommunikationsvetenskap Människa-datorinteraktion (interaktionsdesign) Systemvetenskap, informationssystem och informatik
Forskningsämne
Informationssystem (IS)
Identifikatorer
urn:nbn:se:his:diva-18963 (URN)2-s2.0-85099177898 (Scopus ID)
Konferens
Ongoing Research, Practitioners, Posters, Workshops, and Projects at EGOV-CeDEM-ePart 2020 co-located with the IFIP WG 8.5 International Conference EGOV-CeDEM-ePart 2020, Linköping University, Sweden (Online), 31 August-2 September 2020
Anmärkning

CC BY 4.0

EGOV-CeDEM-ePart ISSN 2524-1400

Tillgänglig från: 2020-08-28 Skapad: 2020-08-28 Senast uppdaterad: 2021-04-26Bibliografiskt granskad
Sahlin, J., Sundell, H., Alm, H. & Holgersson, J. (2020). Short message service campaign taxonomy for an intelligent marketing system. In: Zhong Li, Chunrong Yuan, Jie Lu, Etienne E. Kerre (Ed.), Developments of Artificial Intelligence Technologies in Computation and Robotics: Proceedings of the 14th International FLINS Conference (FLINS 2020). Paper presented at FLINS/ISKE 2020: The 14th International FLINS Conference on Robotics and Artificial Intelligence and the 15th International Conference on Intelligent Systems and Knowledge Engineering, Cologne, Germany, August 18-21, 2020 (pp. 606-613). Singapore: World Scientific
Öppna denna publikation i ny flik eller fönster >>Short message service campaign taxonomy for an intelligent marketing system
2020 (Engelska)Ingår i: Developments of Artificial Intelligence Technologies in Computation and Robotics: Proceedings of the 14th International FLINS Conference (FLINS 2020) / [ed] Zhong Li, Chunrong Yuan, Jie Lu, Etienne E. Kerre, Singapore: World Scientific, 2020, s. 606-613Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

This study presents a novel taxonomy of short message service campaigns, for the purpose of building an intelligent marketing system. The main issue of mass marketing is that one size does not fit everybody. In other words, it is challenging to meet different consumer needs. With the help of artificial intelligence, marketers can be supported to overcome some of these challenges. This study uses a mixed methods approach where design science and grounded theory is used to produce a short message service campaign taxonomy for a future intelligent marketing system. Data collection consisted of 386 previously active campaigns used over 33 months to build the taxonomy. An experimental study was conducted to test the effectiveness of the proposed taxonomy. The experiments involved automatic generation of campaign messages. The validity of these campaign messages, and hence the proposed taxonomy, was ascertained by analysing the messages within a business context. The study concludes that the system, intertwined with the taxonomy, performs comparably to a regular campaign. Another proof of concept is that the business context deemed the generated campaign texts to be both semantically and syntactically similar to run them in active campaigns as experiments.

Ort, förlag, år, upplaga, sidor
Singapore: World Scientific, 2020
Serie
World Scientific Proceedings Series on Computer Engineering and Information Science, ISSN 1793-7868 ; 12
Nyckelord
fashion industry, artificial intelligence, marketing campaign, taxonomy, campaign builder, intelligent marketing system
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik
Forskningsämne
Informationssystem (IS)
Identifikatorer
urn:nbn:se:his:diva-18933 (URN)10.1142/9789811223334_0073 (DOI)000656123200073 ()978-981-122-332-7 (ISBN)978-981-122-333-4 (ISBN)978-981-122-334-1 (ISBN)
Konferens
FLINS/ISKE 2020: The 14th International FLINS Conference on Robotics and Artificial Intelligence and the 15th International Conference on Intelligent Systems and Knowledge Engineering, Cologne, Germany, August 18-21, 2020
Forskningsfinansiär
KK-stiftelsen, 20160035/20170215
Tillgänglig från: 2020-08-19 Skapad: 2020-08-19 Senast uppdaterad: 2023-09-21Bibliografiskt granskad
Holgersson, J. & Söderström, E. (2019). Bridging the gap: Exploring elderly citizens' perceptions of digital exclusion. In: Paul Johannesson, Pär Ågerfalk, Remko Helms (Ed.), Proceedings of the 27th European Conference on Information Systems (ECIS): . Paper presented at 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019. Association for Information Systems, Article ID 28.
Öppna denna publikation i ny flik eller fönster >>Bridging the gap: Exploring elderly citizens' perceptions of digital exclusion
2019 (Engelska)Ingår i: Proceedings of the 27th European Conference on Information Systems (ECIS) / [ed] Paul Johannesson, Pär Ågerfalk, Remko Helms, Association for Information Systems, 2019, artikel-id 28Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

Digital exclusion of elderly citizens is a main contributor for poor uptake of public e-service. The situation is alarming since elderly citizens are a major target for many upcoming services provided by governments, such as online health care services. Playing an important role in a sustainable society, governments should always strive towards increased efficiency and effectivity in order for publicly founded resources to be better used. However, sustainable development of public e-services is problematic if the intended receivers of such services are excluded from, or do not want to use them. In order to address this problematic situation we need to know more about elderly citizens’ perceptions of why they are digitally excluded. We add to existing research by providing a large sample of empirical data explaining elderly citizens’ own perceptions about why they are digitally excluded. Furthermore, we present how these perceptions can be categorised and also how they relate in between. Such findings may serve as a basis for how to deal with these problems in order to enhance digital inclusion of elderly citizens, which in the long run may enhance their uptake of public e-service.

Ort, förlag, år, upplaga, sidor
Association for Information Systems, 2019
Nyckelord
Digital Exclusion, The Digital Divide, E-government, Digital Service, Public e-service
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik
Forskningsämne
Informationssystem (IS)
Identifikatorer
urn:nbn:se:his:diva-16908 (URN)2-s2.0-85087108818 (Scopus ID)978-1-7336325-0-8 (ISBN)
Konferens
27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019
Anmärkning

IIT2019kv2

Tillgänglig från: 2019-05-23 Skapad: 2019-05-23 Senast uppdaterad: 2020-07-10Bibliografiskt granskad
Rose, J., Holgersson, J. & Söderström, E. (2019). Designing Innovative Digital Services for Government: A Business Model Canvas Adaptation. In: Paul Johannesson, Pär Ågerfalk, Remko Helms (Ed.), Proceedings of the 27th European Conference on Information Systems (ECIS): . Paper presented at 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019. Association for Information Systems, Article ID 11.
Öppna denna publikation i ny flik eller fönster >>Designing Innovative Digital Services for Government: A Business Model Canvas Adaptation
2019 (Engelska)Ingår i: Proceedings of the 27th European Conference on Information Systems (ECIS) / [ed] Paul Johannesson, Pär Ågerfalk, Remko Helms, Association for Information Systems, 2019, artikel-id 11Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

E-government is not known for its progressive approach to the design of e-services. An action design research approach is taken for the development of a tool for helping e-service designers work in an innovative way. The theoretical grounding is in open service innovation, service-dominant logic and service design, and the research was conducted with the help of local government prac-titioners in Sweden. The resulting tool is an adaptation of the well-known business model canvas – the innovative digital service canvas. Other contributions include an approach to design science incorporating theory-based design principles, and the design principles themselves.

Ort, förlag, år, upplaga, sidor
Association for Information Systems, 2019
Nyckelord
digital services, e-services, innovation, action design research, design principles, business model canvas
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning
Forskningsämne
Informationssystem (IS)
Identifikatorer
urn:nbn:se:his:diva-17146 (URN)2-s2.0-85087103363 (Scopus ID)978-1-7336325-0-8 (ISBN)
Konferens
27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019
Projekt
Innoserve
Forskningsfinansiär
Västra Götalandsregionen
Tillgänglig från: 2019-06-17 Skapad: 2019-06-17 Senast uppdaterad: 2020-07-10Bibliografiskt granskad
Organisationer
Identifikatorer
ORCID-id: ORCID iD iconorcid.org/0000-0002-8900-6139

Sök vidare i DiVA

Visa alla publikationer